What Makes a Great Law Logo
Law logos that most firms use are already over used. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. If you want a logo that stands out, then you should try to do something creative about what you have now. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
It is actually great to have a classic design. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. People right away know that you have a law firm with these symbols. But a logo does not have to be the first picture of a gavel that you see. Add something that gives it a new look. Gavels and pillars can be made from newspapers, lighthouses, and even animals. Giving your old icons a new twist is what we are trying to say here.
You can also create a logo from a single point. You can make a logo from the first letter of a lawyer’s name. Better still if most of the partners have the same letter in their names. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. If you are Zanes Law, then you can use the letter Z to be part of your logo.
The best way to tell people what you do is through your logo. If you put a man and a woman into your logo, people will know that you are a lawyer that has to do with divorce, family, etc. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. Scales of justice can be portrayed with marijuana leaves. If you have a niche market, then you should consider these tips. There can be a connection made with your customers if you use these types of logos. It tells them exactly what you do and how you can help them.
You can also use you law firm’s name in your logo. Your name can have the power to attract clients to your firm. You can build your reputation or your brand this way. It is with the execution of the design that can be the source of the problem. Pairing your name with an icon or a monogram will surely put a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.